Challenge
Nestler propels small and medium-sized businesses to success in competitive niche markets through strategic go-to-market solutions. The challenge was to create a brand identity that not only educated and informed but also inspired trust.
Solution
A symbolic approach was adopted for the logomark, wherein foundational concepts are identified and subsequently implemented through iterative process steps.
Scope of Work
+ Audience Research
+ Competitor Research
+ Visual Brand Strategy
+ Art Direction & Graphic Design
+ Website Design
+ Frontend Development (HTML/CSS)
Concept: Looking over the horizon
Concept: Identifying big concepts, then implementing by iterative steps
This work was designed in collaboration with marquardt+
