Challenge
Explore multiple concepts and deliver a theme for Abbott's annual town hall meeting. Design all the necessary campaign/ promotion materials for both digital and print. 
Solution
The final concept aimed to visually represent competitiveness and forward progression, which spoke to Abbott's ambitious outlook for the new year. We selected iconic photography of two roller speed skaters, mid-sprint and neck-and-neck, symbolizing fierce competition and relentless progress.
Scope of Work
+ Concept Development
+ Art Direction & Graphic Design
+ Motion Design & Graphics
Team
+ Creative Direction - Craig Tshields
+ Art Direction - Frankie Albrecht
+ Photography - William Shilling
+ Editing - Kimberly Della-Peruta
+ Project Management - Jeff Fry

Email invite sent to all Abbott employees

Email invite displayed in Microsoft Outlook

Symon card used on Abbott's internal television network, used for announcements

Symon card displayed in a lobby seating area

Web banners created for Abbott World website

"Learn More" web banner displayed on Abbott World login page

Environmental magnetic banner displayed in Abbott Park building number 6; where the event is hosted. At the time of the event, the banner is updated with "Welcome"

Retractable banner mockup and dimensions

Retractable banner in Abbott Park building number 6 before the event

Stage design mockup of projector screens and LED displays

This was a great project and I really appreciated
the opportunity to work on it!
Thank you.

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