Challenge
Explore multiple concepts and deliver a theme for Abbott's annual town hall meeting. Design all the necessary campaign/ promotion materials for both digital and print.
Solution
The final concept aimed to visually represent competitiveness and forward progression, which spoke to Abbott's ambitious outlook for the new year. We selected iconic photography of two roller speed skaters, mid-sprint and neck-and-neck, symbolizing fierce competition and relentless progress.
Scope of Work
+ Concept Development
+ Art Direction & Graphic Design
+ Motion Design & Graphics
Team
+ Creative Direction - Craig Tshields
+ Art Direction - Frankie Albrecht
+ Photography - William Shilling
+ Editing - Kimberly Della-Peruta
+ Project Management - Jeff Fry
Email invite sent to all Abbott employees
Email invite displayed in Microsoft Outlook
Symon card used on Abbott's internal television network, used for announcements
Symon card displayed in a lobby seating area
Web banners created for Abbott World website
"Learn More" web banner displayed on Abbott World login page
Environmental magnetic banner displayed in Abbott Park building number 6; where the event is hosted. At the time of the event, the banner is updated with "Welcome"
Retractable banner mockup and dimensions
Retractable banner in Abbott Park building number 6 before the event
Stage design mockup of projector screens and LED displays
This was a great project and I really appreciated
the opportunity to work on it!
the opportunity to work on it!
Thank you.
